Notifications that sell: segmentation without complexity

A good notification is not the loudest one; it’s the one that reaches the right person at the right time.

Start with three simple segments: new users, recent buyers, and inactive users (30+ days).

Avoid spam: limit to 1–2 pushes per week at first, and track opens and conversions per campaign.

Always include a clear destination: a product, a category, or a promotion—not a contextless home screen.